A prospective customer can turn into a full-time buyer just with the intriguing and influential web design of your E-Commerce store. It also depends upon the quality of your online store and the shopping experience it is giving to your consumers. Moreover, the modern consumer wants more from online shopping like the details of your products and services, easy tour of your website, improved UI and UX, etc.

According to the latest reports by Statista, there will be nearly 1.92 billion digital buyers and the size is going to increase to 2.14 billion online buyers by the year 2021 globally. So, to make your buyers stay on your page for a long period, one needs to possess an aesthetically appealing website. The informative content on your website will not only attract organic traffic but will potentially convert into sales. The E-Commerce storeowners need to be abreast with the latest trends that are ongoing in 2019.

As many changes are witnessed in 2019, web design trends are also not left behind. If you are willing to expand your online business, then you can hire an expert from the E-Commerce Web Design Company. Let us see some of these inspiring trends.

1. Addition of Chatbots

The report by Grand View Research states that the chatbots market is going to reach nearly 1.25 billion US dollars by the year 2025 as it is growing at a CAGR of 24.3%. They are the future of business E-Commerce as they are considered a vital part of the online stores. The reason is the latest advancements to the AI and machine learning process. The Chatbots are proving useful for the E-Commerce stores as they render sales assistance to the users instantly. They are programmed to answer the most common queries of the customers without delaying their shopping.

2. Use of Micro-interactions

It’s relatively a new technology that is going to pave its way in the year 2019. The Micro-interactions are a kind of small interaction carried out between the particular website and the user. These interactions help users in completing the tasks by acting like the directions. It assists users in the following ways:

• Providing information to the users when they complete the task
• To render feedback about the actions the particular user did on the site
• Showing step-to-step guide for preventing errors of operation
• Assisting users to stay on the website for long

Here the Micro-interactions are shown in the form of hover animations, sound effects, confirmation messages, error messages, scrolling visuals, and transition animations.

3. The shift towards Voice Search

You may possess a single vendor or multiple vendor websites, but they must be mobile-optimized because of the increased popularity of the Voice-based searches. This advanced technology has made the work easier for the users as they do not have to scroll through the whole website to find a particular product. Even the customers do not have to fill long forms or write everything they want to find on your site.

The E-Commerce websites with the voice-search options stay ahead in the online competition. To make your site more voice-search friendly, you can start with lining up with vocabulary and grammar and inspect your site for the HTML technology to see if the meta-tags are filled in properly.

4. Inclusion of Videos

Video content has made rounds from the past few years but there are the latest changes to be seen in the year 2019. The online storeowners are posting more user-friendly videos in order to reach out to their audiences with their product information fast. The social media platforms like IGTV and Snapchat are pushing vertical videos to reach out to a larger number of audiences.

Another advantage of video content is the SEO factor. The websites possessing video contents get an opportunity to stay on the first page of the searches and land on the top of the SERPs. According to findings by Forbes, nearly 65% of the users have visited the seller’s website after watching the video and 53% of people have conducted the search in order to find more information.

5. Sticking around with the Hamburgers Menu

Many online stores adopt hamburgers menus in the past, but they will be seen in plenty in 2019 too. This menu is already making rounds on the sites present on the internet, as it is an important part of the ‘Bootstrap’ framework. This framework is widely used by designers worldwide.

The online websites that are using this particular framework follow the ‘Bootstrap 3 Navbar’ and they always have the Hamburger Menu on the right side. However, in 2019 to increase the user engagement these menus will be placed on the ‘Left Side’ of the sites for rendering proper navigation. The idea of putting this Menu on the left side is that it catches the user’s attention, firstly, as soon as they land on the business’s website.

6. Focusing on the Material Design

In order to interact seamlessly with the users, your website’s interface design must possess the right tools. The Material Design has the tools that the E-Commerce online vendors can use to complement the UI to receive most out of their website. This type of design works on varied features consisting of colors, grids, typography, webpage space, and the use of images. All these above features are taken into consideration to design a website that caters well to your online business.

The beneficial effect of material design is that it can be used across varied operating systems, including the IOS and the Android systems. The top sites are the best examples of using material design in the right way like Angular, Androidto, and Behance.

Conclusion

2019 is the year of dominance for the newer web design trends that are going to shape the E-Commerce businesses like never before. If you are a startup or small-sized company, then you can use the already designed b2b or b2c E-Commerce platforms by the reputed company HW Infotech. You can call our advisors to kickstart your business within a short time and at cost-effective pricing.

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Implement the right E-Commerce business ideas that suit your passion, and you can foresee growth too. The decisions must involve a proper blueprint, guides, blog posts, videos, high-quality images, etc. It should also involve detailed market research before launching the online business and helping it to become profitable.

A study states that global E-Commerce sales will grow to 4.8 trillion dollars, and shoppers will buy goods and services worth more than 2.1 billion dollars. Therefore, if you want to attract your customers in real-time, then you need to consider a few tips that will support your online business growth.

Let us take a deep dive into these amazing yet knowledgeable tips that will help in expanding your E-Commerce market place.

1. Pamper an Untapped Market

The big mistake the newbie entrepreneurs make, they create a product and then search for the market. It is better to put your research in an untapped market that is untouched and where there are potential earnings too. Like, taking an Example of Apple they created iPad, iPods, Macbook, etc. when other companies were busy manufacturing wired computers and big mobile devices. You can explore many opportunities just by doing market research from the Internet or through the surveys. For starting your own B2B or B2C business, you can do some quick research:

• Seek the keywords that are not potentially searched
• Do drop by customer reviews, forums, and feedback platforms to know about the consumer requirements
• Pick out the weak points of your competitors and create a product or service that can surely win in the market.

2. Creating a Catchy Content

Content is the king so devise a content or catchy tagline for your product that hits your consumers hard. The content should be such that it helps your customers to connect immediately with your brand. A survey by E-Marketer states that the adoption of digital content marketing in 2018 was higher at 87% by Business-to-Business Companies.

Many big E-Commerce stores have also built their brand based on Content Marketing. This not only boosts their brand but also improves search ranking among the customers. Moreover, the content strategy works well for the business owners who are working on a shoestring budget initially. A few pointers to keep in mind:

• Creating an intriguing headline
• Ask yourself a question
• Carve out solutions
• Display the testimonials on your website
• Launch a deal or an offer
• Call to action statement to create urgency in the consumer’s mind

3. Set for SEO

Nearly 61% of the marketers state that improving SEO and improving the organic search is their main inbound marketing approach (Hubspot). By using modern SEO tools, you can reach out to a larger number of potential audiences with the right keyword strategy. The SEO experts can help you to attract organic traffic to your site within the stipulated time. Moreover, with a good SEO service you receive:

• The business owners should opt for the On-Page optimization of their web pages before choosing the Off-Page optimization. They can hire the expert, or if you are having knowledge about SEO, then you can start by optimizing the title, heading, body content, images, and the videos.
• The Link Building through authentic resources will also make your profile diverse and nice. This will enhance your brand’s online presence.
• The E-Commerce businesses must post informative content rather than long-pieces that will bore the audiences. Creative content will boost your sales by attracting more and more consumers.
• To get a link to your own E-Commerce store, you can choose the guest posting in the same niche that will drive traffic to your site.

4. Developing an Amazing and Captivating Website

Your fascinating E-Commerce store is an important part of starting your online business. It’s the same as a brick-and-mortar shop not having a physical presence. The aesthetic appeal of your website will only catch the eyes of your audiences. Your site should consist of proper landing pages and seamless navigation. An easy to operate website appeals, mostly to users like these top sites. To design a blockbuster website, you can reach out to reputed E-Commerce Web Development Company like HW Infotech too that can build your site from scratch. We keep following in mind while developing the website.

• Simpler UI
• Clutter-free website
• Using two font colors
• No pop-up ads every now and then
• Minimal design and no flashy patterns

5. Get Set for Mobile Optimization

It is mandatory to consider mobile optimization for your E-Commerce website. According to Statista, the year 2021 will witness the retail sales volume of 53.9% through mobile commerce. Even experts are of the view the sales will jump with the help of mobile apps by the shopping done through Smartphones and tablets. Your websites must be mobile-optimized so that users can operate them seamlessly. Even you can create Social Media profiles that are accessible through the mobile platforms to seek for latest offers, read newer blog posts, product reviews, etc.

Final Words

As newer E-Commerce trends are constantly evolving, so it can be sometimes late to build your store from scratch. Most of you must be in need of ready E-Commerce stores that are similar to platforms like Amazon, Flipkart, Shopify, etc. If you are seeking for clones of these platforms, then you can contact experts from HW Infotech, an e-commerce development company.

We provide ready online stores with great in-built features, including product section, digital product, blog section, widget section, E-Mail tracing section, support ticket section, customer section, page setup, business settings, etc. The online business owners can start their E-Commerce store immediately without waiting for the developers or designers to build their website or customize it accordingly.

The post Ecommerce Roadmap How To Start A Successful Ecommerce Business appeared first on HW Infotech.

The E-Commerce vendors may possess an intriguing website with latest trends and modern features. However, the focal deciding factor that will run your website is the pricing policy. The prices of your products will determine your sales, the generation of the cash and profits, and the expenses that need to be covered.

Even if you are selling your products on E-Commerce platforms like Amazon, Flipkart, Alibaba, or Shopclues, then also the business owners need to have a specific pricing strategy. This will not only help in keeping competitive pricing but also ahead of your competitors. A study reveals that 81% of shoppers conduct online research before making purchases. Therefore, pricing is the foundation on which your sales and profitability depend.

Why E-Commerce Pricing Strategy is Essential?

It is vital to work upon your pricing policy in order to uplift your brand and attract organic traffic. Your strategy must not include any loopholes that may damage your online reputation. In order to leverage your profit and pull more consumers to your website, seek these significant E-Commerce pricing strategies:

1. Market-Oriented or Competition-Based Pricing

This pricing approach depends upon the market conditions and prevailing competition. In this pricing strategy, the E-Commerce vendors see the prices of similar products offered in the market before deciding their own products prices. A study reveals that there are more than 12 million E-Commerce stores on the internet but somewhere nearly 650,000 generates revenue.

The online businesses can take the support of the price-tracking tools that will provide full information about the competitor’s pricing and the latest deals. However, market-oriented pricing helps in saving the company from any kind of price competitions. By mingling it with cost-based pricing, you will not only set your costs but the sales price too. It is vital to carry out the full market research in order to stay ahead of the competitors and offer the best to the consumers.

2. Psychological-based Pricing Strategy

The psychology of the customer is always pointed out to why they should buy this product. What is unique about this product? Why the company is selling this product to me? Many such questions do revolve in the mind of the consumers while watching out the products online.

Although, there are many psychological pricing policies that the marketers seek an important one is the “Number 9 Pricing” or the “Charm Pricing.” Like, you can rate your product like $3.99, $99, etc. This realizes the brain function that the product is cheaper. Apple is the finest example here in a way it has placed the prices of its MacBook Pro using the Charm Pricing. The sellers can use this policy not only on the high-ticket items but also on any item priced for the immediate users.

3. Free Products and Shipping based Strategy

Most of the E-Commerce vendors offer free products to the customers where they only encourage them to pay shipping cost. This policy works well on major E-Commerce platforms or sellers can sell it through their own websites too. This approach is usually followed by the ‘Dropshippers’ (who purchases products from the third-parties at cheaper rates and these parties only pack and ship the products directly to the consumers).

These products are cheap, and the seller can afford to sell it if the buyers are ready to pay the shipping cost only. This pricing plan helps to lure users to your store to get the “Free+ shipping based products.” This can also increase the customer’s curiosity to buy other products from your online store too. One thing worth noting here is that do not annoy your site visitors by keeping higher shipping cost as you need to be transparent about the actual shipping cost a customer has to bear.

4. Using the Cost-Based Pricing Policy

It is the most prevalent form of pricing policy where the consumers mostly assume the prices of the products. Under this, the vendor marks up the pricing a dollar or percentage above the manufacturer price offered. This pricing strategy mostly involves the:

• Margin Pricing: It is determined by seeking the difference between the selling price and the cost of goods sold to see the profitability.
• Markup Pricing: It usually involves the difference between the selling price and the original cost of the product.
• Planned profit pricing: It includes the overall profit the company wants to make on sales of the specific product. After this, they can set up the price of each individual unit.

It is indeed vital to keep the prices that the customers can happily pay. The sellers need to put some market research before determining the cost of each product by keeping their profit share aside too. You need to focus on the value of the product also along with the cost.

5. Anchor Pricing Strategy

Under this policy, the value of the product is shown by anchoring it to the next product. Here, the cost price, as well as the selling price, is displayed for the customers to know how much they will be saving on a particular product.

Like, if you are selling a white linen blend shirt from Polo Ralph Lauren at £32, showing its reduced price that is £39.99 and anchoring to its original registered retail price or RRP of £109, then it is clear to the customers that they are getting a saving of up to 71%. This pricing policy works well for the smaller E-Commerce vendors who are offering a good reduction on the original price of the branded products too. This leads to consumer satisfaction also.

Final Words

A right pricing strategy will ascertain the failure of your E-Commerce store. This can make or break your online business market. The E-Commerce vendors who have decided on their pricing policies and want to get a marketplace like Amazon or Flipkart, then they can get the clone script for Amazon and Alibaba from HW Infotech. You can reach out to our experts for consultation and advice too.

The post E-Commerce pricing strategies to boost your sales appeared first on HW Infotech.

No doubt, in the present-day business world, e-commerce is a buzzword. Even if we say Flipkart or Amazon besides some others, is a synonym for the e-commerce it is no exaggeration. It is indeed a straightforward way of selling physical products and making money, which is beneficial for any business entrepreneur. The major advantage is that the customer traffic on such a reputed e-commerce market place is unlimited.

Any businessman finds it’s easy to expand the business through a market place without any investment. You are able to open a storefront on any of the e-commerce platforms without any hassles. It is so far too good to hear, and it is indeed good. However, a real entrepreneur would realize that it is only good and not better or the best. There lies the catch. If you have your own e-commerce store, you can walk away with many other benefits.

1. Brand Equity

The first and biggest advantage is brand equity. You might be selling your product through Shopclues or Amazon, and you are only an insignificant seller among the countless sellers under the umbrella of the e-commerce sellers. You can check with even regular buyers on the e-commerce market pace, whether they remember the seller of the products they often buy.

Honestly, seldom people know or remember the seller. This clearly shows that you are not building any brand equity for your product or the company. The listing by the e-commerce sites is not conspicuous, and the link to yours is very insignificant. In other words, the qualitative features of the products are high jacked by the e-commerce website. Contrary to this, your own market place would be more in the limelight when you sell the products. A video added to the landing page of your own website can increase the conversions by a whopping 86%, and such a provision does not exist on the so-called market place.

2. Broad-based Customers list

Perhaps, there is no denial that the list of customers is one of the bases for enhancing business opportunities. Regular communication through an email or other modes would keep the link between the businessman and the customer active. You can notify the new versions or new products launched, etc. You are missing this major advantage of is the long list of loyal and sincere customers. It is an undisputed fact that getting a repeat customer who is satisfied is easier than a new client altogether. You cannot reap this benefit as long as you confined to the e-commerce site of a third party.

You can derive the enormous benefit of creating and retrieving the customer database and utilize the data to enhancing your e-commerce business ideas. The buying pattern of the customers likes what they bought, how much they spend and what are their liking, etc. would be the backbone for business expansion. Not to forget the promotional info when the new product of their liking is being launched. With the favorable return policy, probably you can attract about 80%.

3. Advertising Beyond E-Commerce

Though you are a reputed e-commerce platform, you can buy advertisements for your own products. Even if you were to buy ads for the Flipkart or such other platforms, you are enhancing the brand of such platforms without deriving any brand equity for your own product. Neither such advertising would help in tracking the successful conversion rate.

On the contrary, when you float your own platform, you can grab the opportunity of analyzing the traffic, conversion rate, etc. You have Google Shopping or Google AdWords at your fingertips to enhance the sales by about 30% and through the social media network like Facebook, Instagram, Twitter, LinkedIn, etc.

4. Improved Flexibility

It is possible that many of the products have the potential for customization. Some sort of handholding with the customer is required for some other products. However, the personalization of the products restricts in case you are offering the products through the third-party market place. You need to agree to the terms and conditions of them for product holding.

Generally, the warehouse of any of the e-commerce solutions is not capable of handling individualized procedures for handling the products. You can offer the option of customization on your own website, which changes the dynamics of sales. Similarly, you will be able to explain the features and other advantages of the personalized products through a video on your own website.

5. Enhanced B2B Opportunities

No doubt, when the product meets the standards maintaining the consistency in quality, there are bright chances of repeat customers. The B2B not only shows their loyalty to the brand but also frequent buyers in bulk too. This adds stability of sales to your products. There is no such opportunity in an e-commerce market platform, unlike your own market place. You can also attract more such buyers by announcing additional incentives and rewards, which prove beneficial to both the customer and you.

Probably, you are closing such a window when you are putting on your efforts in a market place rather than harnessing such a chance for improving your own business ideas. You can certainly have a broad-based customers list which potentially pushes your sales horizon within no time.

Conclusion

At the most, a business entrepreneur could make a beginning with the third-party e-commerce platform for sustained business. Probably, it is also a better idea to have a hybrid proposition of both e-commerce market place and your own website before switching over to the dedicated online shopping place of your own. The gradual transition would be the impetus for scaling up the overall business sales.

As per the survey, the e-commerce business is hovering around 10% and estimated to grow at 44% the post-2019 year. Therefore, it is a wiser idea to launch your own e-commerce website than being among many on a third-party platform allowing them to rob your profits. The e-commerce web development company, HW Infotech, offers readily available e-commerce solutions. We help businesses to strike the market quickly at low cost.

What holds you back in launching your own online market place and reap the benefits which you deserve!!

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