SEO is an acronym of search engine optimization. Suppose that you have an online bookstore, whenever a user searches for online bookstore your website should get listed in the results. To make this happen SEO comes into picture. SEO or Search engine Optimization is a collection of some techniques to make your website listed in the search results when a user searches for the particular keywords. This is very important for any website because it creates free traffic to the websites. All search engines provide such results when a user search something search engines list the results. These results can be of different types like web pages, images, videos, news and local listings etc.
SEO is not just about getting shown up in the search results. It is used to make stand ahead in the competition. Because you are not the one who is running an online book store. But, with Search Engine Optimization techniques your website can be shown first in the web results. Which gives a lot of advantage to grab the potential customers.
Process for SEO is as follows:
- Understanding the business requirements
- Keyword Research
- Meta Data Alterations
- Front Page Content Consultation
- Internal Text Link Modifications
- Content Writing
- Setup and Implementation of Google Analytics / Google Webmaster Tools
- Setup and Implementation of Bing Webmaster Tools
- Link Submission
- Link Building
- Ranking / Status Reports