Pay Per Click!! What it is?

Pay Per Click or PPC is an online marketing methodology used to price advertisements in websites, blogs, forums and social networking sites etc.  In Pay per Click programs the online advertisers will pay Internet Publishers pay some rate when an ad is clicked on, irrespective if a sale is made or not by that click.

In pay per click, the advertiser’s bid on a keyword. Search engine advertising is most popular among PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on some keyword related ad might show up in the very top spot on the Google results page when somebody search for the key word.

When you use Google or any other search engine, you type words into the search box to search out what you’re searching for. The results that Google returns are organic results or paid advertisements which are relevant to the words within the search box. And if you wish your ads to get displayed on the page, you have to bid on that keyword.

To succeed in PPC marketing, one should know bidding on the right keywords. This process includes:

  • Using keyword analysis tools and analytics knowledge to search out a listing of keywords that are extremely relevant to your business offerings. The goal is to point out up within the search results once individuals explore for product or services that are relevant to your business.
  • Grouping and organizing of keywords into ad groups.
  • Filtering out unwanted clicks by setting negative keywords.
  • Optimizing the bid by choosing the best performing keywords by reducing the ad cost.
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